Instagram gives brands and celebrities up to 400% more engagement than Facebook.
26% of desktop users implement ad blockers. So, with over a quarter of consumers suddenly becoming untouchable, brands are having to get creative with how they get their products out there.
There are a million reasons why you should go all in with Instagram if you're not doing so already.
Here are 5 major ones you'll want to know whether you haven't made the leap yet or if you have but need to ramp up your Instagram presence.
1: Gen Z is using Instagram to decide what to buy.
These youngsters are doing pretty much everything on mobile, too, which means mobile will soon overtake web as the main source of online info. To show up in app scrolls and searches you've got to have dedicated company accounts.
2: It's a great way to learn something from (and about) your customers.
Can't decide which new dish to put on the menu in your vegan cafe? Ask your followers via Instagram Stories!
Wondering how your Instagram followers found out about your brand? Run a poll.
3: It's an opportunity to thank those loyal to you.
It's always nice to give a little something back, don't you think? Instagram gives you endless ways to run giveaways and competitions. Not only do these get people excited about your brand, but they give you a chance to say thank you and make somebody really, really happy.
The prize doesn't have to be big, either. And, giveaways are an excellent opportunity to get in front of some new faces and grab more likes and engagements.
4: Showcase your knowledge and expertise.
If superfoods are your thing, tell the world about the difference between green tea and matcha.
Or maybe you make all-natural products and have a stellar recipe for a homemade face mask?
Whatever your niche is, Instagram gives you platform to reach the masses.
5: It can help your visibility in the search engines (yes, I mean Google).
This one might seem a little technical, but trust me, it's really simple. The Internet is kind of all interconnected, and when people search for something you provide (using Google), it pays to have as much visibility in those search results as possible. Having active, engaged social media accounts helps you do this.
So if you make cheesecake in Santa Monica, you want a search for "cheesecake in Santa Monica" to offer up not only your website but also your social media presence—like a tantalizing picture of a cheesecake on your Instagram account. You see? It's all working in harmony to get your brand out there in front of the right eyes!
So there you have it, the biggest reasons I recommend you get on Instagram in order to be successful!
Are you already there and need more custom tips created just for your business? River Team is here to help you boost your Instagram activity. We are working 24/7 in all time zones!
Try River Team FREE for 7 days! Sign up now: https://getriverteam.com/go/river. No credit card required.
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Asia ZukowskaCo-founder, River by Colibri IO