Harley is marketing to a new generation of riders these days. Same culture as the bikers of the past, but for the VANS sk8 generation. I'm a little offended, a little flattered, a bit afraid, and a touch pleased. I'm all fucked up about it. I guess what it comes down to is that HD is using the same marketing stratagy as ever. "Buy a Harley, instant cool." The problem is that if you don't have all the other stuff, like the bike shop, the club house, the friends who own rod shops, and the skills to put a motor back together, then you're realy just another douche who bought a HD and thought it made him tough. You probably also bought a helmet, a jacket, four t-shirts, boots, and a keychain that all had the HD logo stamped, clearly visible, on all of it for all the other douche-bags to see. Waving you're two fingered, "I rode my bike after work today", salute to me as you pass by. This rant has gotten bitter, watch the fucking movie!